40 Under 40
A Comprehensive Framework for Evaluating Business Under 40 Institutions
Back to Business Under 40 RankingsResearch Methodology
The objective of this research was to arrive at 40 Under 40 in their respective categories. The survey had these modules i.e. Desk Secondary Research, Approach for sharing fact file, Factual survey (Participatory Survey) to arrive at the analysis & identify final results of 40 under 40 in different categories.
A comprehensive list of top 40 under 40 business entities, brand leaders and performers was generated with the help of internet, magazines and other publications.
Top Leaders were sent the factual data questionnaire and then rigorously followed up through telephone, email and personal visits.
The study was conducted and started in the 2nd week of January 2026. The final score for each entity was weighed to average of Factual Score. Based on the final score, results were drawn in respective categories.
Some caveats/assumptions:
- • Best efforts were made to reach maximum top Leader's personalities, business entities and brand leaders in the respective categories; Any entity which expressly stated that it did not wish to participate in the survey was excluded from the survey.
- • If the nomination for any specific category was not received, those categories were dropped and categories with single nominations were given unanimously.
- • Only those business entities were considered who submitted their participatory factual sheet.
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